by WonkoKevin
Ron Paul led all Republicans in Wonkosphere buzz share yesterday at 40%, in part because of a Wired Magazine story accusing Ron Paul supporters of illegally generating spam mail with supportive messages about Paul. The Paul campaign denies knowledge of the spam mail, but the story illustrates that the actions of supporters are not fully controllable by a campaign, and this can be both a blessing and a curse.
The spam mail was classic in nature, so there’s little chance that anyone but the very net-unsavvy opened and read it, with titles like “Ron Paul Wins GOP Debate! HMzjoqO”, and content like ”Ron Paul is for the people, unless you want your children to have human implant RFID chips, a National ID card and create a North American Union and see an economic collapse far worse than the great depression. Vote for Ron Paul he speaks the truth and the media and government is afraid of him.” But spam email is illegal not only because its content is often fraudulent, but because its volume makes the internet less efficient.
Gary Warner, the University of Alabama at Birmingham’s director of research in computer forensics, had it right: “The question is, will we see more and more of this, or will this bring shame to the campaigns and will they make clear that this is not a form of acceptable behavior by their supporters?”
Paul’s internet support has never been something centrally controlled by the Paul campaign. Grassroots Paul supporters have largely self-organized, which is exactly why they’ve been so effective at getting attention. At the same time, any small number of supporters can go overboard and bring negative attention to the candidate, and there’s not much a campaign can do about it except denounce it.
Paul’s numbers have increased in New Hampshire, hinting of a 4th or 5th place finish. However, while campaigns built on netroots are great at generating enthusiasm and funding, they have a hard time getting people out to vote. It’s one of the major reasons for Howard Dean’s loss in Iowa in 2004.
While Paul’s supporters get the press, John Edwards, Barack Obama, Fred Thompson, and Mike Huckabee all have similar grassroots strength. It will be interesting to see what positive or negative effect they have on those respective campaigns down the stretch.