Why McCain and Obama are so different on the Wonkosphere Mud Meter
Monday, September 8th, 2008by WonkoKevin
Some of you out in the Wonksophere may have noticed that while Obama’s mud level (how much negative language he uses when talking about McCain) has been consistently lower than McCain’s mud level, the actual volume of statements from one about the other has been drastically different. McCain’s press releases and published speeches average about 10 Obama mentions a day, while Obama’s mentions of McCain’s average maybe 1 per day. The difference is caused by their definition of ”press release”. In Obama’s case, only statements by Obama himself are being pushed as press releases, and he almost never mentions McCain in these statements. McCain’s campaign repackages or redistributes news stories or editorials by other media and counts it as a press release, and those tend to be heavy negative on Obama. As a quasi-journalist, I don’t think it’s correct for McCain to be calling these redistributions “press releases”. On the other hand, the public and media don’t care what they’re called, and it represents an advantage to McCain.














