Barack Obama has spread his lead over John McCain in Wonkosphere buzz share to 72-27, or a 45 percent point lead. It’s quite interesting to peruse through the conservative “Buzz” column, remembering that those twenty posts are those which are most “representative” from the universe of conservative blog posts posted over the last 24 hours. Not one title contains the word “McCain”:
Web Reconnaissance for 10/27/2008, Drudge’s Current Headline is Wrong, Obama Birth Certificate Sealed By Governor, California May Go Republican Wealth Redistribution, Video: Obama for Beginners, 84% Don’t Have A Clue?, That Business Health Tax? Obama ‘Decided Not to Decide’.., protein wisdom, Finally–An Obama Wright ad, More Obama on “Wealth Redistribution”, Sparks from the Anvil, Obama on “Redistributive Change”, DEMAND THE LA TIMES RELEASE THE OBAMA VIDEO, Surprise: CBS Spikes Audio of Obama’s “Redistribution of …, Polls Wrong! Obama Losing!, Megyn Kelly Almost Makes Obama Spokesman Cry Over Wealth …, Say Anything, Why Words Matter, L.A. Times Sits On Explosive Obama Tape, More Common Sense On The Supposed Obama “Bombshell” Video, Obama On Capitalism & The Supreme Court.
Having so closely studied what buzz share means during this election cycle, I can say that this is really bad news for McCain. As I have said many times before, in the blogosphere, the only thing worse than being talked about negatively is not being talked about at all. My theory, which I will develop in subsequent posts, is that in this modern day (perhaps always) a candidate needs to be thoroughly vetted by their base before they can stand a chance in the general election. This brings the comfort level and money and ground game that drives everything else. In March, conservative bloggers questioned whether McCain would be accepted by the conservative base. His buzz share numbers since then have seemed to answer “no”, and therein lies the heart of his campaign woes, perhaps more so than any tactical errors which have been made.