It must be spring of an election year, because like clockwork I got my first Ralph Nader mailing, or rather, Nader/Gonzalez mailing. Read below the fold for some observations…
- The mailing is a donation request. While the letter discusses issues, it doesn’t have bios, so if the recipient doesn’t already know who Ralph Nader and Matt Gonzalez are, they’re outta luck.
- The logo is a straight blue and red, names + ‘08. Either very conservative or very uninspired, not sure what they’re going for.
- Letter has three pages of text, one nice comparison table on back page. A bit of the text is OK, but it’s predominance coupled with one-sentence paragraphics and a lack of any graphics or graphics design make the mailing seem thin on meat and a bit old-fashioned. I know the campaign wants to be frugal, but my 6th grade son could make this look nicer in a half-hour.
- Very simple language, nice at first, annoying after awhile. The letter starts “Ralph Nader is running for President. Matt Gonzalez is running for Vice President. Why? To give the American people a choice for a better future.”
- Almost everywhere the reference is to the couple, almost like a brand: “Nader/Gonzalez want…”, “Nader/Gonzalez campaign…”.
- The table comparing Nader/Gonzalez to Clinton/Obama and McCain has the following topics ”on the table”: single payer national health insurance; cut military budget; stop nuclear power, go solar; crackdown on corporate welfare; open up presidential debates; carbon pollution tax; change Middle East policy; impeach Bush/Cheney; repeal Taft/Hartley; adopt speculation tax; increase ballot access; end corporate personhood.
Nader was tied with Mike Gravel for buzz share yesterday.