Are McCain and Huckabee drawing attention from same blogger audience?
by WonkoKevin
Many moons ago we uncovered that Huckabee and Romney appeared be to tied at the hip when it came to Wonkosphere buzz share, when one went up or down so did the other. Further, their fortunes seemed to be negatively linked to Thompson and McCain–whenever they went up the other two went down, and visa versa. At the time I posited that this dynamic was being caused by the struggle between evangelicals versus non-evalngelicals in the Republican party.
Today, Thompson is not getting any attention anymore, and Romney (like Giuliani) seems to be “decoupled” from the others–his buzz share rises and falls somewhat on its own. But Huckabee and McCain still demonstrate this teeter-totter, and with McCain’s Des Moines Register and Lieberman endorsements over the weekend, he stole buzz mostly from Huckabee. Huckabee still led in buzz share amongst conservative bloggers at 30%, but that was a decrease of 10% over the weekend. McCain shot up to 25%, edging out Ron Paul Romney at 21% and 18% respectively. Giuliani and Thompson both lost 4% over the weekend, falling below the 10% “We’re not paying attention” mark. The negative correlation between Huckabee and McCain in buzz share suggests they’re being discussed by the same community of conservative bloggers, who are struggling with the issue of “who has momentum” as we rush towards the Iowa caucus. McCain’s previous endorsements have not generated extended attention (like his debate wins), so we’ll see if it’s different this time. Mainstream media would love a McCain comeback–they love McCain anyway, and it would only further add drama and uncertainty to the nomination process.







December 17th, 2007 at 10:36 am
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